"Eating Atlantic salmon from open-net salmon farms harms both our health and the environment. These farms pollute oceans, spread diseases, and mistreat fish. Choosing responsibly means avoiding unsustainably and inhumanely raised salmon and supporting eco-friendly, ethical alternatives that protect marine ecosystems and promote healthier food choices for people and the planet."

“I discovered that an industry parading as clean, green and healthy is in so many ways the exact opposite; that it’s claims of world’s best practice and high environment standards are no more than slick marketing to hide a legacy of environmental destruction, bullying, grossly-inadequate regulation and questionable political influence, in service of producing a highly-artificial but profitable protein.''